INDEPENDENT CREATIVE DIRECTOR / CONSULTANT
PROFILE
Senior creative leader with 25 years of experience building brands, leading creative teams, and developing integrated campaigns across global markets and channels. Equally strategic and hands-on, with deep experience spanning brand development, creative direction, design, photography, content, production, digital, social, retail, and experiential. I’ve often operated at the intersection of Creative Direction and Creative Services—setting vision while leading the people, processes, and production needed to bring ideas to life. Known as a creative problem solver who leads by example, develops talent, and collaborates across functions to deliver thoughtful, polished work that balances creative ambition with business needs.
2023 - CURRENT
In mid - 2023, I transitioned to a remote role, contracted as a CD with Alpinestars as my primary client. I designed work to support the internal creative team developing branding and communication projects: campaigns, packaging, retail displays, web visual design, email campaigns, social media, b2b presentations, among other work.
I am currently an independent contractor exploring new opportunities.
ALPINESTARS, INC.
SENIOR DIRECTOR BRAND COMMUNICATIONS
5 YEARS INTERNAL
Drove global brand creative and marketing strategy from the U.S. across
Motorcycling, MX, Auto, Touring, Sportswear, and Mountain Bike, partnering with Product and Sales leadership to define category objectives, launch strategies, and go-to-market initiatives.
Built and developed a multidisciplinary team of 10–20 spanning Marketing, E-commerce, Social, Video, Photography, Environmental Design, and Art Direction, with global creative responsibility and close collaboration with the regional creative team in Italy to ensure a cohesive brand expression across markets.
Directed integrated creative across campaigns, content, advertising, retail, events, and trade, translating product and business objectives into compelling brand experiences across consumer and trade audiences.
Oversaw creative and production from concept through execution, balancing creative vision, quality, resources, timelines, and external partners across multiple simultaneous initiatives.
Spearheaded a complete redesign and re-platform of the company website, reestablishing the brand’s personality and premium positioning across the digital experience.
Launched a global brand asset portal that streamlined the distribution of marketing assets, improved brand consistency, and enabled regional and trade partners to more effectively activate and amplify campaigns and product launches.
FOXHEAD INC., (AKA FOX RACING)
GLOBAL DIRECTOR CREATIVE SERVICES / INTERIM V.P. MARKETING
4 YEARS
Led creative direction and brand expression across many product categories, collaborating with agency partners and multidisciplinary teams across the U.S. and global regions including Europe, Australia, and other key markets, as well as cross-functional Sales, Product, Retail, Dealer, and Marketing teams.
Owned the global creative function and budget, spanning brand guidelines, advertising, catalogs, sales tools, digital, retail and trade environments, grassroots marketing, photography, content, and video.
Directed the end-to-end creative process and Go-to-Market execution, partnering with internal teams and external agencies to ensure work was strategically aligned, on-brand, timely, and consistently elevated across global markets.
Partnered with executive leadership on strategic planning, messaging, product marketing, brand strategy, and global GTM initiatives.
Interim VP of Marketing — final 9 months: Expanded leadership to a 35+ person organization spanning Sports Marketing Communications, Dealer Marketing, Grassroots Events, and Creative Services; partnered with executive leadership on brand strategy, organizational structure, budgets, and operational planning.
DC SHOES, INC.
GLOBAL CREATIVE DIRECTOR SNOW & ACTION SPORTS / GLOBAL DIRECTOR BRAND IMAGE
5 YEARS
Led and helped develop a global creative team responsible for visual design and content supporting worldwide marketing initiatives. Partnered closely with Product and Sales teams to understand business objectives and translate their briefs into creative for advertising, website, B2B sales tools, and retail, balancing global brand consistency with regional relevance.
Managed a team of 12 across Print/Visual Design and Photography and held responsibility for a significant portion of the global marketing creative budget.
Expanded into Global Creative Director for Snow & Action Sports, overseeing global marketing creative from concept through customer across Snowboarding, Surfing, BMX, Moto, and Auto.
Directed creative execution across packaging, advertising, video, web, dealer catalogs, retail and trade, sales tools, and brand presentations, bringing product stories and marketing initiatives to life across online and offline channels.
THE FAMILIE, LLC / WASSERMAN MEDIA GROUP
CHIEF CREATIVE OFFICER / ART DIRECTOR / PHOTOGRAPHER
5 YEARS
Branded the agency and built an in-house boutique creative division, leading agency marketing, brand development, new business pitches, client communication, photography, art direction, and photographic licensing.
Directed projects from concept through production across advertising, photography, web, events, packaging, and marketing collateral, while managing a team of 4–5 and external creative resources.
Developed creative and photography for major action-sports, entertainment, and consumer brands, including ESPN, X Games, Disney, Target, Samsung, AT&T, Campbell’s, Nestle, Mountain Dew, Activision, and others.
CIRCUS DISTRIBUTION / DC SHOES, INC.
GRAPHIC DESIGNER > ART DIRECTOR / PHOTOGRAPHER / TEAM MANAGER SNOW PROGRAMS
3.5 YEARS
Managed DC’s Snowboarding athlete programs while working across design and photography for advertising and marketing communications supporting the DC, Dub, and Doors brands.
Coordinated athlete programs and promotional initiatives, including travel, contracts, budgets, editorial photography, and company and distributor projects.
Advanced into Art Director as the company grew, taking creative direction responsibility for the DC brand and leading the design and launch of DC’s first website.
PHOTOGRAPHER - SNOWBOARD INDUSTRY
PHOTOGRAPHER SNOWBOARDER MAGAZINE BLUNT MAGAZINE PHOTO EDITOR
4 YEARS
Sessions, Santa Cruz, Lamar, Type A, Doors, Dub, K2, Twist, Wave Rave, Burton, Ride, Airwalk, Barfoot, Sims, Salomon, Joyride, Solid, Santa Cruz, Breckenridge Resort, Vail Resorts, Snowbird, High Cascade Snowboard Camp, Transworld Snowboarding, Transworld Skateboarding, Crucial Leisure, Big Brother, and Blunt Magazines
Videography/Film and Edited 2 Home Video titles
“Anthem” and “POW”
Download copy of my resume here.
